Often confused with each other, branding and marketing are two totally different things.
For a successful brand, you need both: that's why it's essential to distinguish between them and understand them thoroughly. The first key point is that branding comes before marketing; you can't advertise something that doesn't exist. Branding is not just promotion; it helps to create a true, unique, and distinctive identity that allows you to differentiate yourself in the market. Every element, logo, color, and slogan must be studied in detail to reinforce this identity.
Now that you have a distinctive brand, it's time to make it known to customers, but how? This is where marketing comes in. Marketing encompasses a range of activities, such as advertising and promotion, which drive potential customers towards your brand, and the right market strategy will enable you to increase sales. With the right mix of branding and marketing, you will be able to consolidate your brand and build customer loyalty, ensuring long-term sales growth, which is not to be underestimated.
While marketing is constantly evolving, your brand is a constant. Your identity must be strong and consistent, but it must also be able to adapt to new scenarios and the needs of your audience. Keeping your goals clear will also allow you to work better with your team.
Sharing the same ideals will allow them to give their best, further strengthening your brand.
